![]() ![]() There are two ways of focusing on a growth hacking approach. Social media played a vital role in this, as did targeted and viral marketing. Early-stage startups that sought to acquire as many new users as possible while spending very little money gave rise to an emphasis on developing low-cost alternatives to conventional marketing. The term “growth hacking” was coined by the entrepreneur Sean Ellis in 2010. The concept of growth hacking was born out of the high-pressure startup culture. This guide will provide an overview of growth hacking’s fundamental principles and specific strategies you can implement with your team. To implement growth hacking for your own business, you’ll need a practical understanding of related techniques and what they can provide that other online marketing strategies may not be able to. However, the notion of hacking growth can be somewhat amorphous. In light of the explosion that characterizes some companies’ growth, it’s no wonder that the concept is widely appealing. As a buzzword of recent years, “growth hacking” has gained enormous traction among marketers and tech companies. ![]()
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